Word 2010: How can I insert an arbitrary bit of text that I can reference later?

in word 2010, how can insert arbitrary bit of text can reference later , doesn't follow captioning scheme?

for instance, have document detailing tasks , assign priorities tasks.

tasks:

1. milk (priority: 2)

2. dry cleaning (priority: 2)

3. gas (priority: 1)

4. post question of forum (priority: 4)

getting gas (item 3) has priority of 1.

i know how insert , handle cross-references underlined numbers, flow in tidy order, how do bold numbers arbitrary , may have repetitions?

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